Journal

Rural women in the spotlight: Meet the 2023 Shine Awards finalists

Now in its seventh year, the Shine Awards celebrates the achievements and contributions of women across rural and regional Australia. 124 amazing women were nominated for their outstanding work on ...

Unveiling Woolmark's Innovative Campaign: Filter by Fabric

Being able to choose your clothing by not only the style but also the fabric and the fibre it is made from is so important. Woolmark have just launched their "Filter by Fabric" campaign highlightin...

Look For Wool Campaign

There is no doubt that wool is an incredible fibre, so when we see people advocating for it, we get excited. "Look for Wool" is a new campaign founded by Sue Maree, a Sustainable Fashion Consultant...

Some Common Causes of Holes in Wool

Wool is a wonderful natural fibre that feels great in any climate and wears for many years when taken care of properly. However, Merino wool is a natural fibre and holes can occur for a number of r...

Celebrating "Making Things" Locally

September is Manufacturing in Queensland Month, celebrating the importance of manufacturing to our economy, local jobs, driving innovation, and contributing to the community. An evening on the gree...

Why Men should wear wool underwear

Discover the benefits of Merino wool underwear for men - comfort, health and functionality. Research suggests that this breathable and moisture-wicking fabric may enhance sperm count and reproducti...

RM Williams OUTBACK Magazine | Back to Basics

Merino Country has been challenging stereotypes of wool products for 30 years and RM Williams OUTBACK MAGAZINE went back to the beginning to get an understanding of where Merino Country began. Foun...

How to find the best Men's underwear style for you

Men's Merino underwear that is comfy, looks great, and keeps you cool and dry? We've got you covered! Finding the right fit and style can take time and lots of experimenting until you find the righ...

Winter 2023 Fashion Trends: Bright Colors, Big Shapes, and Luxurious Materials

As we embrace the Winter season of 2023, it's time to explore the exciting fashion trends that will define our wardrobes. This year, both men and women can expect an array of captivating colors, ov...

Truly Aussie | Quality from Sheep to Shop

The famous Australian Made, Australian Grown logo is the true mark of Aussie authenticity and ensures products that carry the logo are certified as 'genuinely Australian'. Merino Country is a true ...