Established in 1993
100% Australian Merino Underwear & Clothing Grown & Sewn locally for over 30 years! Natural comfort, versatility and style while at work, travel and play in hot and cold climates.... Naturally! We support local jobs and communities making sustainable, ethical, healthy & really, really comfy leisurewear, activewear, thermals & underwear!
100% Merino Natural Warmth
Winter Warmers


Family Owned & Australian Made
From the Heart Of the Australian Outback
Merino Country Australia started on the family sheep station (farm) in Outback Australia to value add to the raw wool that our sheep grew.
We developed our own lightweight, easy care 100% Merino fabric, clothing & underwear for work, travel and play.
As a family business we are committed to sustainable and ethical production practices from animal welfare right through the supply chain to fabric processing and our in-house garment production.... Naturally!
Blog posts

"You don't need to be fast. You just need to be brave." says Cath Wallis. Cath has just finishing her 11th Ultra Marathon, Ultra X Rwanda and we're so proud to have her wear our Merino.
Read more
Move in Merino... Naturally! Moisture-wicking, odour-resistant, temperature-regulating & comfortable - take your performance to the next level with Australian Merino!
Read more
When it comes to getting a good night’s sleep, comfort, temperature regulation, and skin health are crucial—and Merino ticks all the boxes.
Read moreJust What I was Looking for!
I have been searching everywhere for undies made from natural fabric. I found your classic high cut brief online all the way from Australia. They are SO COMFORTABLE! They feel so much healthier than anything else I have ever worn. They are pretty and dont look the least bit like granny panties, AT ALL!
Kay, USA
The Ultimate Comfort
Love the feel of the 100% wool and the design of the pants waist…they stay up with no elastic which is the ultimate comfort! Merino Country is my favorite out of three wool apparel companies with two of them being in the US.
Jill, Illinois
The Best!
THANK YOU, Your merino is the best I've ever seen. It almost hugs you.
Lisa, Oregon
THANK YOU VERY MUCH FOR THE MASK !!!
Received everything here in the USA! I want to let you know that your mask is so nice that I do not want to take it off, even when I do not have to wear it !!! :)
Michael, New York
Love your Woolens
I really love the woolens I got from you last year, and pretty much live in them here in the chilly forests of Northern California...
Juliana, California